Module 4 Day 5: YouTube for Business
|
YouTube for Business
* YouTube is owned by Google and videos can appear in SERP’s. * Go to: https://www.youtube.com/ * If you don’t already have a YouTube account, create one using your business email account. * For each future client account, you can create a YouTube Brand Account that you manage. * If the client intends to do a lot of video marketing, you can create a channel for them under their brand account. * Create a brand account for your business. * Add your logo or picture and a cover image. * If you have videos to upload for your business, create a Channel. * If you’ve created videos to market your business, you can upload them to your channel. * Use your main keyword phrase in your video title, as well as your business name * In the description box, use the first few paragraphs of page text from your website, include the url of the page on your site you want to point back to. * Add keywords for search purposes. You can be more general with these on YouTube, for instance you could use your town name as a separate keyword in addition to using it with the other words in your keyword phrase. (ie… I would use “Idaho Falls” and “web designer”, as well as “Idaho Falls web design”) * List the video as Public (should be the default) * Under “Advanced” set the language and date * Learn more about marketing local businesses on YouTube: https://youtu.be/BbNjhpbrRMc * Here are a couple of good articles with some quick tips on using YouTube for local businesses: https://zendesignfirm.com/2017/01/the-5-step-cheat-sheet-for-using-youtube-for-your-local-business/ https://www.sourceapproach.com/3-youtube-marketing-tips-local-businesses-can-use-get-business-today/ |