Module 4 Day 4: Pinterest for Business
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Pinterest for Business
* Pinterest is a visual search engine that is also indexed by Google. * Go to: https://business.pinterest.com/en * Follow the instructions to set up a business account for Pinterest. * Add your business name to your Pinterest account * Add your logo or picture. * Add a short bio about your business. * Add your website and claim it (follow instructions). * Connect your Pinterest account to your Facebook Page (not your private profile). * Go find similar and complementary businesses on Pinterest and follow their boards. * Install the Pinterest pin tool to your browser * Each day, pin a picture from a page on your website with a little blurb about that page, including keyword phrases. It should automatically pull your page title or description. * Get inspiration. Go follow some competitors and see what they post. * Gather inspirational quotes, interesting tips, tidbits, business advice, etc and use those to create pins. * You can use a lot of the same content you have created for posting on Facebook and Instagram, just remember who uses Pinterest and for what purposes and speak to them specifically. * Here’s a good article with tips on how to use Pinterest for marketing businesses: https://sproutsocial.com/insights/pinterest-marketing/ * Social Media Examiner www.socialmediaexaminer.com is a great resource for learning all things social media. * Be careful of overwhelm! Don’t think you need to know everything about every platform right now. Just knowing the basics about how to use each platform will help you establish a presence and understand how to recommend platforms to clients. |